WebTerence A. Shimp. University of South Carolina. View all articles by this author. Metrics and citations Metrics. Journals metrics. This article was published in Journal of Marketing … WebTerence A. Shimp is a Distinguished Foundation Fellow and professor of marketing, University of South Carolina, Columbia, SC 29208. Joel E. Urbany is professor of …
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WebTerence A. Shimp is Professor of Marketing, University of South Carolina. The use of celebrity endorsers is prevalent in advertising. In addition to the intuitive arguments that … WebAdvertising, Promotion, and other aspects of Integrated Marketing Communications 10th edition 9781337282659, 9781337514248 VitalSource Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition Author (s) J. Craig Andrews; Terence A. Shimp Publisher Cengage Learning Format Fixed What's This? Print ISBN Web16 Jan 2013 · Terence Shimp is Distinguished Professor Emeritus at the University of South Carolina, where he was a faculty member for 29 years … hemc water heater exchange